Wayne, I hear they are hiring.

DING! Fries are done.

Gives "Serve the Lord" a whole new meaning.

Ok, you need to bear with me here. This is not about Starbucks or churches (at least from my point of view). It's about taking a look at what you do—and how you do it—from a different pair of eyes: your customers'.



We should encourage our clients to do this often—and practice it ourselves.

(Hat tip: Brand Autopsy, John Moore's great Word of Mouth marketing blog. See it here.)

Marketing inspiration knows no bounds. . .

I thought the phrase -- "Yes we can!" sounded vaugely familiar?

Continuing Education/Marketing 101: Election 2008

I want to second Wayne's post below about Seth Godin's brief thoughts on marketing and Election 2008. Interestingly, Godin wrote it before polls opened on Tuesday.


You can view the whole post (and his highly recommended blog) here.

You can download the post as a print-optimized PDF (with highlighting supplied by your Vor Acely) here.

NOTE: this posting implies no endorsement of any campaign, campaign tactic or candidate, but rather introduces some interesting high-stakes thinking worth considering.

Change.

Yesterday's election of Barack Obama, is the final wake up call for anyone in America who hadn't yet recognized how the internet, and the "net generation" has changed, everything—from the way we interact with our own families, find entertainment, to how we work and function as a global society—and that influence will only continue to grow and drive the way we do things.

As marketers (I hate that word, but works best in this instance...and if anyone has a better alternative throw it my way!) we have to live in that stream.

Seth Godin's post on lessons to be taken from this historic election (again, none of this is new, but the circumstances of the 2008 election have really brought it home and drawn a clear line between those who've embraced the digital age, AND are fully immersed in it, and those who woke up to this reality only recently): Marketing lessons from the US election