Yesterday's election of Barack Obama, is the final wake up call for anyone in America who hadn't yet recognized how the internet, and the "net generation" has changed, everything—from the way we interact with our own families, find entertainment, to how we work and function as a global society—and that influence will only continue to grow and drive the way we do things.
As marketers (I hate that word, but works best in this instance...and if anyone has a better alternative throw it my way!) we have to live in that stream.
Seth Godin's post on lessons to be taken from this historic election (again, none of this is new, but the circumstances of the 2008 election have really brought it home and drawn a clear line between those who've embraced the digital age, AND are fully immersed in it, and those who woke up to this reality only recently): Marketing lessons from the US election
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