Gives "Serve the Lord" a whole new meaning.

Ok, you need to bear with me here. This is not about Starbucks or churches (at least from my point of view). It's about taking a look at what you do—and how you do it—from a different pair of eyes: your customers'.



We should encourage our clients to do this often—and practice it ourselves.

(Hat tip: Brand Autopsy, John Moore's great Word of Mouth marketing blog. See it here.)