Dead Horse

Six Ways Ad Agencies Are Reeling in New Business Now

Via Advergirl + AdAge.

All about agency branding, and how to have a branded, recognizable, provocative, relevant point of view that delivers customers and new business. BLAH BLAH BLAH BLAH.

AdAge's six things:

NETWORK INNOVATIVELY
SHOW YOUR SOCIAL-MEDIA SAVVY
ADOPT A RECOGNIZABLE PLATFORM
BE WILLING TO CONTORT
WRITE A BOOK
OFFER A DIRECT LINE TO THE CEO

Advergirl's take(in response to ideas presented in the third point, above):

Smart idea. Increasingly, our clients - and our potential clients - need to justify their budgets and their decision making to senior leadership. They need an easy way to say why this company / why now / what the impact will be.

Here is a reader comment from the Advergirl post:

"There can't be a more nebulous and intangible idea than the value of the advertising agency itself in the mind of the potential advertising client. If an agency can't solidify it's own abstract value in terms that are appreciated by the potential client, then what are the chances they can help the client with the same problem?"

A. Men. There isn't, and WON'T BE a more urgent time to answer the above question respectfully and honestly.