And this, B****ES, is what magic looks like.
From Jane Kramer's email (edited for brevity and my emphasis):
"Recently we produced a brand new ad for club car that will be taking our Honor The Game concept to the next level.
The visual of this ad is a club car semi truck traveling down a highway with a beautiful landscape surrounding it. It is our flagship image for this new campaign and the theme of upcoming tradeshows. using the truck as an icon for strength, reliability and dependability we are illustrating how club car is "Up to the Challenge" during these tough times for the golf industry.
With little money and no time to go shoot we found an amazing solution (by accident!!) that I find unbelievable. Originally we were going to use a stock shot and retouch it because of time issues.... But most importantly time was THE issue as the PGA show begins tomorrow and we needed to do a huge banner for their trade show booth. It was due three days after we got the assignment.
A traditional retoucher vendor of mine led me to a man named jesse zamjahn. I believe he is from wisconsin but currently lives and works in france. He does retouching/3D imaging/CGI and digital illustration. He takes 360 degree 3D models and makes them look like photographs. He places them on backgrounds for which he also has 360 degrees of options to choose from. His work is amazing and the added bonus was that because of the time change in france he would work while we were sleeping and I would always have something first thing in the morning to look at. Distance was actually a plus! We did all our work back and forth through email, ftp and ichat.
It went incredibly smoothly. He found the exact model of truck that club car uses, I picked a background and angle of the background that I liked. I picked the sky I wanted. My club car candy store! The rest is what you will see. Can you tell I'm excited about it? Anyway...
Check it out. And check out his entire site: www.pixteur.com. All the car shots you see are fake! They are 3D models that he can make look real.
It blows my mind."
(Hat tip: Jane Kramer @ NS)
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