Microsoft is dropping Jerry Seinfeld from its barely-out-of-the-gates Windows campaign. MS claims this was planned all along, but that is difficult to believe given that the first two ads, while misguided, were obviously building toward a payoff, which will either not happen entirely, or will not include Jerry.
Instead of rolling out Seinfeld, MS will now try to redefine PC to rebut Apple's "I'm a Mac" ads. I won't pile on any more but to say, being forced to rebut a competitor's ad is certainly not dealing from a position of strength.
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