Virtual Swag?

A good post and discussion going on over at 37 Signals about swag:

Enough with the USB-Key swag already!

Seems like every 6 mo. or so we have a project where we're discussing similar promotional items for projects. One poster mentions that at a conference he attended, everyone was giving out candy...one company, knowing what most of the exhibitors/sheep would give out, handed out small tubes of toothpaste with their logo on it, and it was the hit of the show...and tied in nicely with their brand/product.

The thought of virtual swag also came up, as a lot of the physical junk we get either in the mail or at shows ends up in a landfill somewhere.