BrainTweeting

A new app for Twitter, brought to you by the University of Wisconsin.

braintweeting

Dead Horse

Six Ways Ad Agencies Are Reeling in New Business Now

Via Advergirl + AdAge.

All about agency branding, and how to have a branded, recognizable, provocative, relevant point of view that delivers customers and new business. BLAH BLAH BLAH BLAH.

AdAge's six things:

NETWORK INNOVATIVELY
SHOW YOUR SOCIAL-MEDIA SAVVY
ADOPT A RECOGNIZABLE PLATFORM
BE WILLING TO CONTORT
WRITE A BOOK
OFFER A DIRECT LINE TO THE CEO

Advergirl's take(in response to ideas presented in the third point, above):

Smart idea. Increasingly, our clients - and our potential clients - need to justify their budgets and their decision making to senior leadership. They need an easy way to say why this company / why now / what the impact will be.

Here is a reader comment from the Advergirl post:

"There can't be a more nebulous and intangible idea than the value of the advertising agency itself in the mind of the potential advertising client. If an agency can't solidify it's own abstract value in terms that are appreciated by the potential client, then what are the chances they can help the client with the same problem?"

A. Men. There isn't, and WON'T BE a more urgent time to answer the above question respectfully and honestly.

Uh. Oh. Apparently you Mac people do win

New state logo aims to boost tourism, commerce, agriculture

Live Like You Mean It

Wow. It would appear, someone slipped a story intended for the Onion, into the Wisconsin State Journal. How could this happen?! ;)

Alright, it's real. And it's abysmal. :(

Pixar makes me puke.

From unalloyed jealousy.



Bastiges!

Creative cojones

Sometimes you have to force feed the client in order for them to recognize great creative work.

Y&R did it for Craftsman.

And me, I'm working on an 8-page brochure.

There is a world out there that we know nothing about.



I am chastened. And inspired big time.
And spell-checked by my B#$%H Mistress, WhitBull.
...thank you, m'am, may I have another...(whimpers)...

WBe Wii Tourny prehighlights

New and Improved

This product advance seems a long time in coming...errr...going.

Audi Q5 ads

I really like this campaign for the new Audi Q5, obviously aimed at the upscale, affluent car buyer. It takes aim squarely at Lexus. It's creative and it gets right to the point of differentiation. And it's not a typical automobile "beauty" ad.

OMMFG! This rocks!

This is the future the RIAA is so dang worried about.



And for good reason too.

(h/t Andrew "Funkhouse" Sullivan)

Remember the T-Mobile Train Station video?

Here's what it took to make it.



Man, am I jealous.

(h/t The Daily Dish)